There are definitely more things that will influence how many people will see your videos, and when it comes to choosing your target audience, it can get very stressful to stick to one.Īs a rule of thumb, always be testing and think about this question: If you were your audience, how would you find and discover your own videos?Īs we previously mentioned, the truth is that the best time to post on Instagram Reels is not going to be an absolute answer there are compromises that need to take place for you to have success in that regard. The location of your audience will take a bigger role when having this in mind for exposure purposes. You will lose many viewers just for that reason (people will maybe get a notification when they enter the app, but it won’t be the same).įor later (below): You can use hashtags on your videos so they appear in the hashtags section just as any regular post. Imagine you posting your videos trying to reach people from the United States when they are sleeping. When it comes to location, we mainly mean the country in which your audience is located. Think about it: With all this being said, we encourage you to think about who you are trying to reach and see at what time they will more likely be on their phones. Might they be waking up early? If this is the case, then mornings will definitely be the sweet spot. What if you have older people as your target audience? Or maybe those that don’t work? This tells you that late afternoons and nights will be your best time to post. On the other side, if your audience is older (age: 18 to 30), maybe they are attending college and working a part-time job at the same time, or simply having a full-time job from 9:00 a.m to 4:00 p.m. You have to then consider the time of the year or any holiday that is taking place at the time that you are posting so that you make sure people will actually going to see your content. Let’s break down this idea by the aspects that we mentioned: Ageĭepending on your niche, you will have maybe students (age: 13 to 18) that go to bed early for school. It’s important that you understand that once you select your target audience based on aspects from that community (age, location, etc), you have to adapt your publication schedule to that one of said community. The internet is a worldwide platform, so it’s only natural that you are going to be able to reach people from different countries, cultures, and whatnot. Posting on Instagram Reelscan be tricky sometimes, and it comes down to a few things that we need to mention before we even go ahead and analyze each hour of each day of the week: This is a principle that is also fundamentally true when it comes to working and choosing the best time to post on Instagram Reelsbecause, well, this is an Instagram feature and it has some of the same characteristics that other digital marketing elements and platforms currently have. Now, if you want to know more about this topic and your specific niche, keep reading as I will also share a few things to help you grow your channel for free.Īs Gareth O’Sullivan (2018) stated, “the right time for posting on Instagram really comes down to your target audience and when they are active.” Eastern Standard Time is when “the largest number of people in the world are likely awake”, according to. *This is based on our own studies, there isn’t just one answer to this type of questions.
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